Loft blinds specialist 247loftblinds.co.uk is a sister website of the more well know 24 7 Blinds.  Why have they created a site especially for loft blinds rather than just selling them through the main site 24 7 Blinds?

In fact,  it is simply a good  marketing idea to create a site that is focused on loft blinds because it makes it easy for the online shopper to find what they need when there is less distracting information about blinds that they do not want, for example Roman blinds or Venetian blinds for sash window or other non loft-type windows.